
IMMERSIVE FASHION SHOW Shanghai, China
For Marangoni Istituto at Temple of Light Shanghai
Temple of Light joined forces with Istituto Marangoni and its talented students to revolutionize the fashion show experience.
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The runway was transformed into a breathtaking sensory landscape, where stunning designs didn’t just walk down the catwalk, they came alive. First, these creations were brought to life as mesmerizing 3D animations, projected across the entire space in a cascade of vibrant colors, textures, and motion. The walls, floor, and ceiling became part of the show, surrounding the audience with an immersive spectacle that felt both otherworldly and intimate. As the models graced the runway, they wore the very same designs, creating a powerful connection between the digital and physical worlds. It was a stunning visual dance, where the fashion and projections were intertwined, amplifying each other’s beauty and energy.
With over 500 VIP guests and top media in attendance, the event was a high-octane fusion of art, technology, and fashion. The projections didn’t just decorate the space, they became the space, enveloping the audience in a dreamlike atmosphere. Every movement, every pixel, every look was designed to captivate and seduce the senses. The crowd was left entranced, immersed in a world of innovation and style, yearning for more of this unforgettable, boundary-pushing experience
